Episode Recap: Choosing the Right Canoe with Sara Mills of Nova Craft Canoe

This week, I sat down with Sara Mills, the Marketing Manager at Nova Craft Canoe. We explored the history and evolution of Nova Craft, what sets it apart in the paddling industry, and how to choose the perfect canoe for your adventures. Whether you're new to paddling or looking to upgrade, this episode is packed with valuable tips on materials, design, and canoe maintenance.

Meet Sara Mills

Sara has been with Nova Craft Canoe full time since 2016, growing into her role as Marketing Manager. She’s passionate about paddling and is a strong advocate for improving access to the outdoors. At Nova Craft, she plays a key role in educating customers, managing brand partnerships, and ensuring paddlers find the right canoe for their needs.

Key Takeaways from This Episode

• Nova Craft Canoe has been a trusted name in paddling for over 50 years, blending traditional craftsmanship with modern technology.

• The Prospector canoe is the ultimate all-terrain vehicle of canoes, offering versatility and high capacity for tripping.

• Choosing the right material is crucial—lighter canoes are easier to portage, while tougher materials like TuffStuff Expedition provide durability for rough waters.

• Tracking ability is essential for smooth paddling, especially on large lakes.

• Customization options allow paddlers to tailor their canoe to their specific needs.

• Proper maintenance can make a canoe last a lifetime—indoor storage and UV protection help prevent long-term damage.

• Women in paddling should feel empowered to start their journey—Sara advises starting small, building skills gradually, and testing canoes before purchasing.

Q&A Highlights

Q: What makes Nova Craft unique?

Sara: We’re a small but passionate team that prioritizes quality craftsmanship, classic designs and customer relationships. Even though our canoes are used all over the world, all of our canoes are built in London, Ontario. For over 50 years we’ve maintained a hands-on approach to production and high quality control standards.

Q: What’s the best way to choose a canoe?

Sara: Consider how you’ll use it. A Prospector is great for multi-purpose tripping, while models like the PAL are ideal for tracking and efficiency on lakes. Material also matters—composite options are lighter but pricier, while plastics are durable but heavier.

Q: What’s a common mistake people make when storing their canoe?

Sara: Leaving it outside without UV protection! Sun exposure can weaken materials over time. Store your canoe indoors or under a shaded cover to extend its lifespan.

Where to Listen & Connect

Catch the full episode on Spotify and learn more about Nova Craft at www.novacraft.com.

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